Digital Marketing Course & Training

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Display Advertising Display advertising is advertising ads on websites and its a form of online advertisement. It includes many different formats and contains items such as text, html, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. …

Impressions, PPC, CPM, CPC, CPA and CTR Impression: An impression is a measure of the number of times an ad is displayed, whether it is clicked on or not.Each time an ad displays it is counted as one impression CPM – Cost per Thousand impressions Cost charged per every 1000 …

SEO Competition Analysis SEO Competition Analysis is the combination of both Website analysis and webpage analysis. Website analysis: Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Ex: for a keyword called Mobiles if I am in 5th position then the …

How to choose off page websites to give back-links Primary factors to look into off page optimization & choosing the Off-page sites to provide backlinks to our website: Domain Authority Page Authority Domain Age Do follow website What is Domain Authority: Domain authority is a metric which was created by Moz …

OFF PAGE OPTIMIZATION Off Page Optimization is also one of the types of SEO technique that are not controlled by the page coding. It is used to get Traffic from outside world by placing or listing our website in them. Once we start getting the traffic then On-page is used to make …

Benefits of Digital Marketing Career and Its Demand Now a days, Digital marketing skills are most in-demand and the job market is booming day by day. Brands are focusing more on digital marketing than ever before. Very high budgets, increased pay and more career opportunities are some of the benefits …

What is leverage browser caching ? Leverage browser caching is to make your webpages load faster.  As Google starts considering site speed as a SEO parameter,webmasters can leverage browser caching to improve site speed and get better search engine rankings.To leverage your browser’s caching generally means that you can specify how long …

What is Gzip compression ? Gzip compression is a method of compressing files (making them smaller) for faster network transfers of file to load. It is also a file format. Gzip Compression allows your web server to provide smaller file sizes which makes your website to load faster for your …