Search engine optimization (SEO) is a technique which helps to boost your website’s rankings on search engine results page. It’s a crucial factor for all the companies including small and larger scale business platforms. The three different types of SEO techniques and practices that you must know about before going ahead with SEO.
Types of SEO
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
White Hat SEO:
One of the most popular and valid SEO technique to improve search engine rankings of a website by following the genuine search engine guidelines of SEO Algorithms and without doing any spam activities. Techniques include in white hat SEO are listed below:
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High-quality content development:
Building the website with high-quality, unique content with internal links and it shouldn’t be copied from other Websites.
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Link acquisition:
Getting back-links from the topmost websites to your website with good quality content.
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Website On Page Optimization:
Maintaining good website speed, user-friendly website, Good Navigation, Well organized content on the Website comes under On Page Optimization.
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Restructuring, Manual outreach, and research:
Restructuring website as per Google SEO algorithm updates make it user & SEO friendly. Trying to reach or optimizing website content to reach the users in manual methods. Researching & Analysing the website content to optimize it further to reach more audience.
If you choose the white hat SEO method, then you can expect a gradual and steady long lasting growth in your website ranking and traffic.
Black Hat SEO
This technique exploits the various weaknesses in the algorithms or search engines to get high rankings for websites by following spam methods. This method of SEO is not, and it is not as per the SEO guidelines set by search engines.
The black hat SEO techniques include:
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Keyword stuffing:
Keyword stuffing is a technique of inserting a large number of keywords into Webpage content in the attempt to artificially increase a page’s ranking in search results and to drive more traffic to the site.
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Link spam:
Building back-links from unrelated and poor quality websites.
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Hidden text:
Making Keyword stuffing and hiding the keywords with the same background color.
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Hidden link:
Hiding the links(Urls) with the same background color and make it invisible to the front end users.
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Cloaking:
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. In other words, cloaking means the web server is specially programmed to return different content to search engines than actual content present in the website. Cloaking is used to mislead the search engine rankings by making a cloak content.
When you choose this lack hat SEO techniques, you can expect unpredictable and also, quick results but short lasting growth in ranking.
Grey hat SEO
In this SEO technique both Black Hat SEO and White Hat SEO Methods are used. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. But, they may not cross the line to black hat SEO. Simply it can be said as Mix of White Hat SEO Technique and Black Hat SEO Technique.
