Pokémon Go had a relatively quiet launch in the summer of 2016, but the mobile AR game quickly caught on, leading to server problems as demand proved too great for maker Niantic to comfortably handle.According to reports, Pokemon Go Heading To World Largest Mobile Market.
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Pokemon Go
Once it had its servers in order, Niantic soon began flipping the switch for the game in an increasing number of countries, taking it to millions of new players around the world who eagerly hit the streets in a bid to catch ’em all.Up to now, however, there’s been one major country absent from the lengthy list of nations where players can download and enjoy the game: China.That’s set to change after Niantic revealed to the Financial Times (FT) this week that it struck a deal with local gaming firm NetEase, paving the way for the game’s launch in the world’s largest mobile market.
While San Francisco-based Niantic is yet to announce a specific date for the game’s launch in China, when it does happen the firm expects millions of new players to join in the fun — and hopefully splash some cash on the game’s in-app purchases.
Taking Pokémon Go to the world’s most populous country is a huge boost for Niantic and is expected to increase revenue for the company after a relatively quiet 2017. Niantic CEO John Hanke told the FT that despite losing a lot of players in the last year, Go still has a loyal following among a smaller but solid base of players who have been enjoying numerous updates for the game throughout the last 12 months.