WhatsApp Business app has been released on Android and is geared towards small and medium enterprises, and helping them connect with their customers. Here’s everything to know about WhatsApp for Business.
What we covered?
WhatsApp Business App
WhatsApp Business app, which had been talked about for some time now, is finally official. Released on Android, the app is aimed at helping small enterprises connect better with their customers. However, WhatsApp for Business is not yet available in India and will launch for the rest of the world later, which would most likely include India given that this is the biggest market for the app. Currently, WhatsApp’s Business app has been rolled out in Indonesia, Italy, Mexico, the UK and the US.
What is WhatsApp Business app? Do I need to download and install it?
WhatsApp Business app is meant for small businesses so unless you own one, this might be of no use to you. For instance, if you run a small online clothing company or have a local grocery store or bakery, then WhatsApp Business app can then help you connect more efficiently with your customers. For those of you who prefer WhatsApp for sending pictures and good morning messages, then the current version of the app is good enough.
However, as we have pointed out WhatsApp Business is not yet available for download in India, so even if you are an SMB owner, you will have to wait for its launch that should be soon. WhatsApp’s blog says “the app is rolling out around the world in the coming weeks”.
Features
WhatsApp Business app plans to make it simpler for smaller businesses to connect with the customers. Some features of the WhatsApp Business App will be as follows. First is Business Profiles, which can help customers with useful information such as a business description, email or store addresses, and website. So an SMB will be able to create their profile, which will be highlighted to regular users on WhatsApp.
