Samsung Announces Bixby 2.0, the updated version of its digital assistant at company’s annual developer conference in San Francisco.Samsung Bixby 2.0 first made official by the South Korean electronics giant in March as a direct competitor to Google Assistant, Siri and Amazon’s Alexa. Bixby.
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Samsung Bixby 2.0
Samsung says with Bixby 2.0, It is reinventing the digital assistants “from a novelty to an intelligence tool that is a key part of everyone’s daily life.” In its second act, Bixby will be available on a plethora of devices. Samsung is taking advantage of its electronic division to put Bixby on everything from smartphones to TVs, refrigerators and even home speakers. It is also bringing enhanced natural language capabilities for more intuitive experience with support for natural commands and complex processing.
The second iteration of Bixby differs from version 1.0 mainly in terms of support for third-party apps. With Bixby 2.0, Samsung says developers can take advantage of the assistant and add support for their services. The developer support was rumored to be part of the first version also but got delayed due to its launch timeline set around Galaxy S8 announcement in March.
Like Google Assistant and Alexa, Samsung says Bixby will also be capable of differentiating users and deliver the tailored response, perform actions appropriately. The company is announcing the first private beta program with Bixby SDK, allowing developers to plug in their services with the assistant. Samsung added dedicated Bixby button on its Galaxy S8 and Note8 smartphones to increase adoption but it recently rolled out an update allowing to disable the button altogether.